Banner advertising is one of the most common forms of
promotion on the Internet. However, one must have the
right type of banner to gain recognition. Many ads have
very low click through rates. There are many different
reasons for this. Make sure your banner is not cluttered. A
study has shown that most people will not click flashing or
pop up banners. They are annoying and distract rather than
attract potential buyers.
One thing banners are good for is creating exposure and
company recognition. A catchy and relevant Banner can do
wonders. We analyze banners through cognitive science
and consumer perception. If you are trading banners with
partners the key is that they be relevant to your site
content. Be picky about who you network with.